Guidelines for your
SPC 260 Blog
As explained in your syllabus, you are expected to write at
least 350 words a week in your course related blog. Below
are some guidelines you should bear in mind as your write.
- Titles matter. Make sure you pick
a title for each post that is clear, descriptive and eye-catching.
- Keep it short. The average blog
reader stays with a single blog an average of 96
seconds! Thus, you need to get to the point right away and keep your
arguments and observations relatively concise. Long posts are occasionally
warranted, especially when you are in the midst of an online debate. But
in general, shorter is better.
- One topic per post. Try not to
ramble or flit from topic to topic in a single post. Better to confine
yourself to writing about one
and only one topic or issue per
post, even if it means you end up producing multiple posts in a single
- Standard, no frills journalistic
writing is the best. Journalists are trained to write in short, lucid
sentences and to cut out excess adjectives and adverbs. While this style
was developed for newspaper copy, it is suited to the web as well. Strive
for an economy of words and straightforward syntax in all your posts.
- Use typography and color for emphasis.
Placing key terms, phases and sentences in Large, small, bold, underlined or Italic type, or in a different colored text,
will help you drive home your point quickly. Studies have shown that
people “scan” online content rather than reading every word. Creative use
of typography and colored text can assure that your readers scan your page
the way you intended.
- Use lists, headings, subheadings and
boxes around quotes. Like colored text and different fonts, headings,
list and boxed “pull quotes” render your content more “scan friendly”.
- Learn how to embed links. You need
to learn how to embed links in your blog posts. Entries
that can refer to the sources of your facts (or the objects of your
criticisms) create a “surf trail” that your readers can follow as the
thread of your reasoning.
- Post often. If you get in the habit of sitting down
at the computer every day or every other day to write for just 15 minutes—even
if only on a draft of an entry—you’ll be amazed at how much you can write.